Nothing feels better than being acknowledged and knowing that you are valued. The following gestures can help you express your gratitude toward your dedicated and loyal customers.

Handwritten Notes

Hand Written Notes
In this day and age, it is rare to find anything handwritten because of the vast amount of technology around us. However, this simple and classic form of gratitude can go a long way. A handwritten note can show your customers you care enough to acknowledge them on a more personal level.


Check In
Showing your interest in what your customers are doing proves to them that you are attentive and devoted to their well-being. Check in with customers on a bi-weekly, monthly, or quarterly basis, to stay updated with their interests and ensure their satisfaction.

Send Updates

Send Updates
Keeping your customers in the loop with what your company is doing proves to them that you are honest about your work and that you want to share your progress with them. Keep customers updated on any new insights in order to prepare them for any changes or promotions to come. This allows your customer base to feel more connected to your company. Updates can come in the form of an email or newsletter and can be sent out as often as weekly or as rare as quarterly or yearly.

Offer Loyalty Programs

Loyalty Programs
Nothing says thank you like rewarding your customers. Invite your most loyal customers to join your loyalty program and give them the incentive to stay with your company, such as a discount or free service after a certain length of time.

Spotlight Customers

Spotlight Customers
Some people love to be in the spotlight, especially in the world of social media. Feature customers on your website or social media channels to let them know how much their work and business means to you. This can make your customers feel valued and appreciated when doing business with you.

Send Thank You Gifts

Thank You Gifts
Sending thank you gifts is a heartwarming and rewarding way to show your gratitude toward your customers.

Provide Holiday Greetings

Holiday Greetings
The holiday seasons are filled with joy.  Sending out holiday greetings or even birthday cards proves to your customer that you acknowledge them and are sincere. Keep cards professional, yet fun, by celebrating their loyalty to your company on top of all of the holidays they enjoy.

The art of customer loyalty stems from building a bond, which can be achieved through some of the tips mentioned above. Showing that you appreciate your customers cannot only heighten their level of commitment to the organization but can also personalize your service to benefit your business and clientele. When customers feel taken care of they are more likely inclined to work with your company again. In fact, technology research company, Gartner tells us that 80 percent of your future revenue will come from 20 percent of your current customers. Expressing appreciation not only builds your reputation, but can also increase revenue in the long run.

Bonus: Host a customer appreciation day! Contact us for catering services, venue information, or to speak with an event planner.